Maqsam’s Voice Bot Sets New Standards in Customer Engagement

At LEAP 2024, Maqsam unveiled its proprietary multi-modal AI Voice Bot, designed to transform customer engagement in Arabic and English through accurate transcription, natural language understanding, and lifelike speech synthesis. Deployable across call centers, mobile apps, and digital platforms, the technology addresses a longstanding gap in Arabic-first AI; an area Maqsam's CEO Sinan Taifour notes most global providers have overlooked due to the language's complexity.

Backing the launch, Maqsam's Arabic Speech-to-Text technology outperformed Google, Microsoft, and Meta by more than 95% in blind benchmark tests, reinforcing its position as a leader in Arabic AI for customer engagement.