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Discover the key highlights from Maqsam’s biggest virtual product launch yet, from Arabic-native AI agents, customizable CX tools, and powerful new smart features like Semantic Search and Suggested Replies.
What a rush! Our biggest product launch to date went live last week, and we are still riding on a high from all the excitement. From native Arabic bots to smart tools and so much more, the whole Maqsam team put everything they had into some of the coolest innovations in the realm of customer service yet.
In case you missed it, here’s a roundup of all the great announcements and learnings from our virtual event:
1. Native Arabic AI agents are now a reality
That’s right, and you heard it here first! Our AI agent was trained in Arabic first, so we can finally all say goodbye to bad translations, broken speech patterns, and misunderstood words and phrases.
With an AI agent handling high call volumes and working 24/7, your customer service reps are free to tackle bigger issues. That means big savings and lower turnover—what’s not to like?
Maqsam’s AI Agent was built with real business needs in mind. It gets the context, understands different Arabic dialects, and talks in a way that feels natural, not stiff or robotic. From start to finish, it can hold full conversations, qualify leads, answer FAQs, and even know when to escalate, without the need for constant hand-holding or check-ins from your team.

And when 40% of your customers say they won’t complete a transaction that isn’t in their native tongue, it’s time to listen!
2. You can have full control over your customer experience
Every business is different, and with Maqsam, you’re in the driver’s seat. Whether you want to use your own bot on our platform or plug ours into your existing systems, we’re ready to meet you where you are.
Flexible architecture, seamless integration, and customizable experiences are the way forward, because customer service isn’t one-size-fits-all, and your contact center shouldn’t be either.
3. A world of features has been unlocked for you
Sure, we launched probably the coolest new AI Agent on the market 😎, but we’ve also prepared a whole host of neat features to upgrade your customer service software:
Semantic Search
With thousands of calls piling up every day, it can sometimes be hard to find just what you're looking for. Well, not anymore. With Maqsam’s semantic search, you can look up whatever you need without the need to use specific keywords. Find related conversations with a tool that gets what you mean, not just what you say.Suggested Replies
Not sure if you’re ready for a chatbot? You can try out our suggested replies feature to support your agents with responding to FAQs and so much more.
This feature gives your support team a helpful boost with real-time, AI-powered reply suggestions during live chats. It helps agents respond quicker, stay on track, and keep things consistent, so they can focus more on helping customers and less on typing.
IVR Builder
Take matters into your own hands, and set up your call flows the way you want with just a few clicks of a button. Want to make last minute schedule changes? Rerecord greeting messages? No problem! We’ve given you the tools to empower your business to make the changes it needs at a moment’s notice.
Number Management
With this new feature, you can now add, delete, and group numbers as you see fit, with hundreds of local numbers available to you at your fingertips.
4. With Live Demos, You Now Know What’s Possible
During the launch, we didn’t just talk about our features, we brought them to life. Live demos put a myriad of capabilities on display, from our AI agent handling real customer queries to our IVR builder being configured in just seconds. Each tool was shown across a variety of real-world scenarios and use cases, showing how these solutions can transform day-to-day operations, no imagination needed.
Moving forward…
In addition to an already robust suite of features, we’re proud to be working on even more launches in the coming months. So, whatever solution you're looking for, we can find the best fit for you and your team.
Got questions for us? Our team most certainly has the answers!
Get in touch today to find out how Maqsam can best help you serve your customers.